Spring O'Brien

Market Industry Report – January 2010

admin — Tue, 19 Jan 2010 16:37:00 +0000

New Venues Set to Spur Growth in Options Trading Volumes

New York — Coming off a year of volume gains — clocking in an annual record of 3.61 billion contracts as of Dec. 31, 2009, according to the Options Industry Council (OIC) — the options trading industry is not slowing its pace. With two new electronic trading venues set to launch this year — the BATS options exchange and Chicago Board Options Exchange’s (CBOE’s) C2 platform — and the symbology initiative set for implementation next month, 2010 promises to be a good year for the asset class. Market Industry Report – January 2010

Market Industry Report – December 2009

admin — Tue, 19 Jan 2010 16:24:28 +0000

High-Frequency Trading to Expand into New Asset Classes, Geographic Regions in 2010

New York — Although high-frequency trading has recently been marred by a sea of negative press and threatened by possible stringent regulation, experts and industry insiders agree that the practice is here to stay. Market Industry News – December 2009

Market Industry Report – November 2009

admin — Tue, 12 Jan 2010 21:48:38 +0000

Fidessa Expands Latin American Connectivity

New York - As international investors begin to look for new revenue streams and as desire to invest overseas returns to cautious capitalists, competition in Latin American markets is set to ramp up, according to Martin Hakker, executive vice president for marketing for trading systems, connectivity and market data provider Fidessa Group. Market Industry Report November 2009

Auerbach Grayson

admin — Wed, 21 Oct 2009 17:28:21 +0000

Financial Times Forbes Trader WSJ CNBC Street Signs

Auerbach Grayson

Auerbach Grayson & Co. retained Spring O’Brien in 2006 to help position the firm’s unique global brokerage model providing on-the-ground expertise in each market through local partnerships. Our PR campaign resulted in extensive top-tier business media coverage and positioned Auerbach Grayson as the primary global broker for investors looking for value investments in companies overlooked by larger brokers without a local presence.

Miletus Trading

admin — Thu, 24 Sep 2009 15:10:53 +0000

Wall Street & Tech. Securities Industry News Traders

Miletus Trading

New York-based brokerage Miletus Trading hired Spring O’Brien to reverse the problem of a lack of media coverage of the firm. To increase visibility, we heavily publicized Miletus’ algorithm trading strategies in key publications and analyst reports. Miletus’ raised profile attracted new clients and eventually led to it being acquired by another brokerage firm.

ZoomProspector.com

admin — Tue, 22 Sep 2009 15:10:45 +0000

BusinessWeek.com CFO Forbes.com Fortune Small Business

ZoomProspector.com

ZoomProspector.com, a site designed to help businesses find the “right” locations, recently launched as an exclusive partner of the International Economic Development Council. Spring O’Brien’s three-month PR blitz generated coverage for the company in BusinessWeek, Inc. magazine, Fortune Small Business, Forbes.com, CFO magazine, National Real Estate Investor and Globest.com. BusinessWeek.com used ZoomProspector data to rank the best cities for start ups.

Joining new and old media is the future

admin — Mon, 21 Sep 2009 19:38:19 +0000

Nobody’s ever going to get the genie of social media back in the bottle (good). Not too long ago the now mundane idea of streaming video – at real time speeds without the speed bumps – seemed revolutionary. User generated video is proliferating, as have sites and applications that are merging online with mobile media. “Convergence” is now as old as the hills. Our very sense of the possible is expanding at evolutionary rates. Every aspect of the communications business has either been transformed or is rethinking itself. Our thinking has become more fluid, more likely to come “off the hinges” in a good way.

Now here’s the but… However vibrant, alive and evolving social media is (and it is!), it is usually stronger as part of a larger, integrated campaign. Social media is no fad, but neither is traditional media going away any time soon. While social media is famous for disintermediating the company/customer relationship, it’s also breathing new life into other communications vehicles, forcing traditional media to reinvent itself or at the very least renew how it is applied and positioned within multifaceted campaigns.

And this is all to the good: it keeps advertising, marketing and pr practitioners honest. The success of the latest tool in the toolbox is no reason to lock into misguided “either/or” choices in the planning process. Let’s embrace everything that can make our marketing communications stronger – by engaging our audiences, listening to them, conversing with them directly, and using the forum to refine our best ideas. Instead of tossing the baby out with the bathwater, let’s find new hybrids, new ways of linking and integrating both the newest media and those that have been around longest. Instead of asking which is better, new or old media, let’s ask the same thing we have always asked of our marketing solutions: Do they work? How can we make them better?

Bank of New York

admin — Mon, 14 Sep 2009 21:59:51 +0000

CFO Inside Market Data Institutional Investor Journals

Bank of New York

Spring O’Brien launched BNY Securities Group, The Bank of New York’s brokerage arm, that differentiated the firm’s services from its competitors and emphasized its affiliation with the bank. Nearly 30 journalists attended a media briefing on the firm’s launch. The launch was the subject of a Traders Magazine cover story and was also covered in other target media.

Hong Kong

admin — Sun, 13 Sep 2009 15:35:50 +0000

KUSI Morning News KTLA Morning News

Hong Kong Tourism Board

To cast an entertaining spotlight on Hong Kong’s “food and wine” year, we paired the destination’s only Michelin-starred chef Alvin Leung (until then unknown in the U.S.) with well-known California chef Sam Zien in amusing cooking demonstrations on TV morning shows in Los Angeles and San Diego (two of Hong Kong’s top markets,) in a friendly rivalry that had each preparing very different dishes using the same ingredients.

Trader Planet

admin — Sun, 13 Sep 2009 15:33:28 +0000

Barron’s Wall Street & Tech. Inside Market Data

TraderPlanet.com

Spring O’Brien’s expertise in social media PR included the launch of TraderPlanet.com, a financial social networking website. The campaign involved media interviews, contests, surveys, awards presentations, co-marketing partnerships and publicity stunts. Within nine months of the launch, the website was covered in Forbes.com, Barron’s, The Street.com and other media outlets. The site’s membership soared to nearly 20,000 during that period.