Spring O'Brien

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admin — Mon, 22 Nov 2010 16:58:38 +0000

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SuperClubs

admin — Tue, 13 Apr 2010 17:03:27 +0000

Associated Press NY Times LA Times Wall Street Journal

SuperClubs

SuperClubs – the Caribbean-based Super-Inclusive resort chain – was concerned about potential lost bookings due to the change of law in 2007 requiring travelers to present their passport for U.S. re-entry from the islands. To eliminate the hassle, the hotelier became the first in the Caribbean to launch a “Passport Included” promotion (covering the fee for travelers to obtain or renew their passport). Agency-generated news reached more than 126.3 million consumers – and spurred bookings by 15% at SuperClubs’ six Jamaican properties, with 4,400 travelers taking advantage of the offer.

Lost Iguana Resort & Spa

admin — Wed, 24 Mar 2010 20:25:43 +0000

LA Times TravelandLeisure.com Newsday Nat’l Geographic Adventure

Lost Iguana Finds Sales

Lost Iguana Resort & Spa, a boutique hotel with views of Costa Rica’s famous Arenal volcano, anticipated sharp losses in 2009 due to the recession. The agency was hired to quickly spur bookings, which we accomplished by developing a series of tactical, value-added packages that piqued the interest of travel and deals editors, made the resort’s phone ring and the bookings roll in. By the 4th quarter 2009, the resort attributed almost $100,000 in sales solely to the public relations effort.

Auerbach Grayson

admin — Wed, 21 Oct 2009 17:28:21 +0000

Financial Times Forbes Trader WSJ CNBC Street Signs

Auerbach Grayson

Auerbach Grayson & Co. retained Spring O’Brien in 2006 to help position the firm’s unique global brokerage model providing on-the-ground expertise in each market through local partnerships. Our PR campaign resulted in extensive top-tier business media coverage and positioned Auerbach Grayson as the primary global broker for investors looking for value investments in companies overlooked by larger brokers without a local presence.

Miletus Trading

admin — Thu, 24 Sep 2009 15:10:53 +0000

Wall Street & Tech. Securities Industry News Traders

Miletus Trading

New York-based brokerage Miletus Trading hired Spring O’Brien to reverse the problem of a lack of media coverage of the firm. To increase visibility, we heavily publicized Miletus’ algorithm trading strategies in key publications and analyst reports. Miletus’ raised profile attracted new clients and eventually led to it being acquired by another brokerage firm.

ZoomProspector.com

admin — Tue, 22 Sep 2009 15:10:45 +0000

BusinessWeek.com CFO Forbes.com Fortune Small Business

ZoomProspector.com

ZoomProspector.com, a site designed to help businesses find the “right” locations, recently launched as an exclusive partner of the International Economic Development Council. Spring O’Brien’s three-month PR blitz generated coverage for the company in BusinessWeek, Inc. magazine, Fortune Small Business, Forbes.com, CFO magazine, National Real Estate Investor and Globest.com. BusinessWeek.com used ZoomProspector data to rank the best cities for start ups.

Bank of New York

admin — Mon, 14 Sep 2009 21:59:51 +0000

CFO Inside Market Data Institutional Investor Journals

Bank of New York

Spring O’Brien launched BNY Securities Group, The Bank of New York’s brokerage arm, that differentiated the firm’s services from its competitors and emphasized its affiliation with the bank. Nearly 30 journalists attended a media briefing on the firm’s launch. The launch was the subject of a Traders Magazine cover story and was also covered in other target media.

Hong Kong

admin — Sun, 13 Sep 2009 15:35:50 +0000

KUSI Morning News KTLA Morning News

Hong Kong Tourism Board

To cast an entertaining spotlight on Hong Kong’s “food and wine” year, we paired the destination’s only Michelin-starred chef Alvin Leung (until then unknown in the U.S.) with well-known California chef Sam Zien in amusing cooking demonstrations on TV morning shows in Los Angeles and San Diego (two of Hong Kong’s top markets,) in a friendly rivalry that had each preparing very different dishes using the same ingredients.

Trader Planet

admin — Sun, 13 Sep 2009 15:33:28 +0000

Barron’s Wall Street & Tech. Inside Market Data

TraderPlanet.com

Spring O’Brien’s expertise in social media PR included the launch of TraderPlanet.com, a financial social networking website. The campaign involved media interviews, contests, surveys, awards presentations, co-marketing partnerships and publicity stunts. Within nine months of the launch, the website was covered in Forbes.com, Barron’s, The Street.com and other media outlets. The site’s membership soared to nearly 20,000 during that period.

Pragma@Weeden

admin — Fri, 11 Sep 2009 21:04:49 +0000

Alpha Securities Industry News

Pragma@Weeden

Spring O’Brien launched OnePipe equities trading system, a joint venture by Weeden and Pragma, by positioning it as the solution to trading profitably and intelligently in a complex market that puts trading profits at risk. Within one year of the launch, OnePipe signed 200 customers, became a leading profit generator for both firms and won several trading technology awards.