LA Times TravelandLeisure.com Newsday Nat’l Geographic Adventure

Lost Iguana Finds Sales

Lost Iguana Resort & Spa, a boutique hotel with views of Costa Rica’s famous Arenal volcano, anticipated sharp losses in 2009 due to the recession. The agency was hired to quickly spur bookings, which we accomplished by developing a series of tactical, value-added packages that piqued the interest of travel and deals editors, made the resort’s phone ring and the bookings roll in. By the 4th quarter 2009, the resort attributed almost $100,000 in sales solely to the public relations effort.