Barron’s Wall Street & Tech. Inside Market Data

TraderPlanet.com

Spring O’Brien’s expertise in social media PR included the launch of TraderPlanet.com, a financial social networking website. The campaign involved media interviews, contests, surveys, awards presentations, co-marketing partnerships and publicity stunts.  Within nine months of the launch, the website was covered in Forbes.com, Barron’s, The Street.com and other media outlets. The site’s membership soared to nearly 20,000 during that period.