Punta Mita

As Mexico’s newest, most luxurious, private gated resort in the Pacific Coast, Punta Mita sought to kick-start awareness among the affluent, stylish females who often make household vacation decisions. Reaching beyond travel outlets to pump up the buzz, we partnered with chic clothing designer Michelle Smith to create a branded “Punta Mita Collection” of trendy resort wear, then launched it at fashion shows in key markets.