NY Times Nat’l Geographic Adventure Travel+Leisure Richard Bangs

Morocco Tourism Board

Morocco’s exotic mystique can be intimidating to U.S. travelers. To overcome myths and misperceptions, we created a niche media campaign speaking to travelers with special interests in adventure, food and wine, fashion and other aspects of Moroccan culture to bring the country’s welcoming, multifaceted destination experience to life, to create a compelling mosaic of Morocco sure to excite travelers’ wanderlust.