Washington Post TravelandLeisure.com TIME.com

Air Tahiti Nui

Air Tahiti Nui, the national carrier of French Polynesia, urgently needed to sell seats on its daily Los Angeles to Tahiti flights during slow periods.  We developed punchy, tactically newsworthy press releases and media pitches using such themes as “Lover’s Escape,” “Short Breaks,” and “Kids Fly, Stay & Eat Free” to capture the attention of top tier “deals” websites, columns along with couples and family travelers.